Demographers have classified the US population into 67 segments based on demographic and socioeconomic characteristics that help describe your potential patients, their lifestyle choices, buying preferences, and how they spend their free time. The strategic service area surrounding the site location primarily has the highest concentrations of the following tapestry segments:

• Soccer Moms: This is an affluent, family-oriented market with a country flavor. Residents are partial to new housing away from the bustle of the city but close enough to commute to professional job centers. Life in this suburban wilderness offsets the hectic pace of two working parents with growing children. They favor time-saving devices, like online banking and housekeeping services, and family-oriented pursuits.

• Savvy Suburbanites: These residents are well-educated, well-read, and well-capitalized. Families include empty-nesters and empty-nester wannabes who still have adult children at home. Located in older neighborhoods outside the urban core, their suburban lifestyle includes home remodeling and gardening plus the active pursuit of sports and exercise. They enjoy good food and wine, plus the amenities of the city’s cultural events.

• Home Improvement: Married couple families occupy well over half of these suburban households. Most Home Improvement residences are single-family homes that are owner occupied, with only one-fifth of the households occupied by renters. Education and diversity levels are similar to the US as a whole. These families spend a lot of time on the go and therefore tend to eat out regularly. When at home, weekends are consumed with home improvement and remodeling projects.